Interior Design | Branding | Photography
The name embodies all those moments before we engage with chocolate. Everyday noise that make us involved with traffic, work, worries, payments, delays, disappointments, more work, less fun. Once we have our treat we are momentarily released, and engulfed in indulgence and we cannot remember what really was Before Chocolate.
Before Chocolate has gone through many transformations and ideas of what chocolate symbolizes, how it could be delivered as a product and as an environment. The client aims to bring Swiss artisan chocolate slabs to Kuwait, which has a strong brand presence and personality, exemplifies their values of freshness and craftsmanship. To translate artisan sweets into packaging is where our challenge lies.
Packaging creates an emblematic presence for the product through touch, sight and smell. Each interaction with the brand must be measured, as it embodies the life and soul of the product; impacts the environment and more importantly the people behind Before Chocolate.
Passionately made artisan chocolates are where the roots of our brand lie. Raw in form, rich with ingredients and easily shared are what drove the outcomes and design decisions. Simplicity, directness and sense of home were the pillars of the materials chosen in the store and packaging.
Before Chocolate’s interior was crafted on the European Café aesthetic combined with industrial practicality.