Interior Design | Branding | Photography
An established local concept, Meem was recently rebranded to encompass the oriental touch through contemporary design. The Andalusian and Arabic cultures are celebrated through the use of the Tawla board game, with striking accents of imprinted aluminum sheets and a full display counter that showcases the making of the menu. The industrial style displays of the products used in the ingredients help establish Meem’s new identity.
Previously, Meem Cafe had urban graffiti influences that harbored a myriad of styles that worked for some time but lost its' identity by being openly receptive to current styles and furnishings. A dated imaged caused confusion and slipped into the many stores that adopted the urban look and feel of colourful re purposed furniture and graffiti. With each branch, a new set of graphics slowly eroded the identity of the space.
A thoughtful, re imaged Cafe Meem was strong in its spirit and style that encompassed wood, vintage brick and custom engravings to create a warm ambiance. The impact of design popularized the cafe and created a new following amongst the locals and expats. Meem is now a contender for franchising as it marries European styled bakeries with Arabic design features seen throughout the concept.